Ambition into instrumented, accountable systems.
We orient before we move. Every engagement starts with a chart, not a guess — AI that runs in cold water, not demos in warm rooms.
In practice: attribution that maps spend to revenue · automations that run your pipeline · a monthly number you can act on.
We help Northeast operators turn artificial intelligence from ambition into instrumented, accountable systems — built to run in cold water, not just demo in warm rooms.
Navigational
We orient before we move. Every engagement starts with a chart, not a guess.
Earned
Authority comes from shipped systems and clean post-mortems — never from a deck.
Precise
Plain numbers, named owners, honest error bars. Vague is a failure state.
Durable
We build for November seas. If it only works in fair weather, it isn't done.
The Growth Diagnostic shows you exactly where you stand.
Most AI conversations start in the wrong place — someone tries to sell you a tool before anyone has measured your business. We do it differently: establish the baseline, name the owner, and only then open the throttle.
The free Growth Diagnostic audits your systems, your data, and your marketing spend, then runs the numbers through Headwaters to show what's actually producing revenue. You walk away with a prioritized roadmap — whether you hire us or not.
Systems & Data
Where your operation is instrumented and where it's guessing. The pipelines, records, and handoffs a working AI system would have to stand on.
Spend & Channels
Every dollar across Google, Meta, email, and the rest — what you're spending, where it's going, and whether it's pulling its weight.
Headwaters Attribution
A plain-language read on which channels actually drove revenue — with honest error bars. No vanity metrics, just what's working and what we still don't know.
Your 3-Action Roadmap
The three highest-leverage moves to make next, in order, with the reasoning. Yours to keep and run yourself — or hand to us to execute.
Know exactly what's driving revenue. Not a guess. Not a dashboard. A measured answer.
Most operators can tell you what they spent last quarter. Very few can tell you which of that spending produced revenue. That's not a small gap — it means every budget decision next quarter is a guess with a budget.
Headwaters is NEGS's proprietary attribution instrument. It maps spend to actual revenue — channel by channel, season by season — accounting for the multi-touch reality of how customers actually find and choose you. Not a dashboard full of vanity metrics. A plain-language answer to one question: what's actually working?
Headwaters is included in every NEGS engagement. It's not an add-on. It's the foundation.
Three ways to work together.
Every engagement starts with a free Growth Diagnostic. From there, pick the level of support your operation needs — fixed price, clear scope, no surprise invoices.
Growth Diagnostic
A full baseline of your systems, data, and marketing spend — run through Headwaters to show exactly where the gaps are. You get a prioritized 3-action roadmap whether you hire us or not. This is where every engagement starts.
Fit: You're not sure where AI actually helps your operation. You want a measured picture before spending another dollar.
Growth Engine
We build and run your revenue system. Attribution wired through Headwaters, CRM and email automation, funnel instrumentation — and paid channels where the numbers justify them. Every month you get a plain-language report on what the system produced. It runs. You focus on the operation.
Fit: You're ready to hand off the machinery and get measured results. You want to know what's working without having to ask.
Fractional Systems Partner
Everything in Growth Engine, plus weekly access to a senior systems partner who knows your business, your seasons, and your numbers. Systems roadmap, build priorities, competitive intelligence, and the Headwaters advanced dashboard. The accountable layer most operations are missing.
Fit: You have momentum and need a partner in your corner — someone who sees the full picture and tells you the truth, error bars included.
Orient. Chart. Build. Prove.
Orient
Start with the free Growth Diagnostic. We measure your systems, data, and spend — and run it through Headwaters — to establish exactly where you stand. We never build on a cracked foundation.
Chart
Before anything gets built, we agree on the plan. What problem, in what order, and what success looks like in 90 days — with a number on it. You see the chart before we take a single step.
Build
We build what the chart calls for — automations, integrations, analytics, workflows. You're involved where your judgment is needed. Everything else, we handle.
Prove
Every engagement ends with a clean before-and-after. What changed, what it's worth, what we still don't know, and where to go next. You can always point to what the work did.
Serious operations work, since before it carried an "AI" label.
My name is Matthew Alighieri. I'm based in the Lakes Region of New Hampshire. Before I built NEGS, I spent sixteen years at the front lines of digital media — one of the first 300 employees at Pandora, time at Apple, and years building revenue at iHeartMedia and WZID here in New Hampshire. I've been in rooms where the stakes were real and the margin for soft answers was zero.
I built this practice for mid-market Northeast operators because that's where I saw the biggest gap: companies past the AI hype who need the machinery — pipelines that hold, decisions that are measured, and growth that survives contact with reality. The same instrumented systems large media companies use to drive revenue are now available to a regional operator. I built Headwaters to make sure you actually know what's working when you run them.
I work directly with every client. No account managers. No handoffs. When you work with NEGS, you get me — someone who has watched the system fail at 3 a.m. and fixed it, and who would rather tell you a measured truth than a comfortable story.
Start with a free Growth Diagnostic.
No commitment. We measure your systems and spend, run the numbers through Headwaters, and hand you a prioritized roadmap — whether you hire us or not. About 30 minutes of your time.
Book Your Free Diagnostic →Or reach out directly: matt@newenglandgrowthstudio.com